Vol. 14 Issue 14 – April 24, 2026

Our Power, Our Planet — and Our People

Earth Day has always been one of our favorite weeks of the year, and not just because of our name. This year’s theme, “Our Power, Our Planet,” captures something we’ve believed from day one: the health of the planet and the health of the people living on it are one conversation, not two.

As an affiliate, you already know this intuitively. The reason New Earth products work is because the source matters — Upper Klamath Lake is one of the most nutritionally alive ecosystems on the planet, and what comes out of it carries that vitality directly to your customers. When you talk about our algae, you’re not selling a supplement. You’re telling a story about a lake, a watershed, and a living connection to the Earth.

This week, try weaving that story more deliberately into your customer conversations. People are thinking about the planet right now — it’s everywhere in the news, in their kids’ schools, in their own quiet worry. Meet them there. Remind them that supporting their health and supporting the Earth can be the same gesture.

— The New Earth Team

Guidance for Growth

Turn Earth Day into a conversation starter, not a sales pitch.

Ask your customers and prospects one simple question this week — “Where do you think your supplements actually come from?” — and let the answer open the door. When people realize most wellness products come from anonymous labs, the story of a single Oregon lake becomes unforgettable.

On The Blog

Our Power, Our Planet: Why Earth Day Starts in Your Gut

This week’s article explores one of the most fascinating frontiers in health science — the soil-plant-gut microbiome axis, and what it means for how you eat, move, and take care of yourself. It’s the bigger story behind everything New Earth does.

Read it here:

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