From the Home Team—Social Media Best Practices
As you embark on your journey to leverage social media for your business, adopting best practices is key to making a lasting impact. Now that you’ve got the basics of social media down, let’s talk about some of those best practices that you can follow to make the most of your social media marketing efforts.
We’ve all heard the saying that “variety is the spice of life,” and that couldn’t be more true for social media. Posting a variety of content that ranges from educational and promotional to personal and entertaining will help keep your followers engaged, expose you to new audiences, and showcase different aspects of your business.
No matter what channels you are using to communicate with prospects or customers, building trust is key, and that is especially true on social media. To show your followers that you are a real person with a real business who truly does want to help them, it’s important to be as authentic as possible when interacting online. You can accomplish this in a variety of ways, such as avoiding the use of scripts in your videos, showing behind-the-scenes footage of your day-to-day life, and sharing real-life images that haven’t been overly posed or edited.
The purpose of social media is to encourage people to be social. Embrace this by focusing on building a community of like-minded individuals instead of focusing solely on selling. Engage in conversations in the comments of posts (yours and others), start or join a group, and collaborate with other business accounts. Finding ways to genuinely engage with others online will help grow your reach, build trust, and convert prospects into customers in the long run.
Last, but certainly not least, be aware of the policies for the social media platforms you choose to use. Each platform has its own set of rules and guidelines about how it expects its users to act, and if you violate those guidelines your account could be temporarily blocked or permanently deleted. Some examples of actions that go against the policies of many platforms include:
- Using photos, videos, or music that you don’t own the rights to.
- Having multiple accounts for the same user or business.
- Using automated services that comment, like, follow, or message other accounts on your behalf.
Now that you have a better understanding of the best practices you should be following on social media, we are ready to move on to the fun part—crafting and implementing a content plan! Which is exactly what we are going to walk you through next week.
Guidance for Growth
Inform Your Team.
We’re having our February Round Table this Wednesday at 12 pm Pacific over on YouTube. As you know, this monthly call is a great way to stay up-to-date on all that is happening here at the home office. So don’t let your team members miss out! Send them a message and remind them of this upcoming call.
February Round Table: What’s the latest and greatest here at the home office? Hear directly from New Earth’s corporate team.
- February Round Table, Wednesday, February 7th at 12 pm Pacific. Join here!
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