From the Home Team—Let’s Get Social
The technological advancements that have been made in recent decades have changed the way people communicate, connect, and consume information, and the same is true when it comes to businesses. Gone are the days of sending postcards, cassettes, and letters via snail mail. Today, digital communication, particularly through social media, is the norm. Jumping on board with the fast-paced digital environment can give you a head-start in growing your business.
With that in mind, let’s make 2024 the year that we all jump on the social media bandwagon and learn to leverage it in a way that will skyrocket your business growth. How? We are going to spend the next few weeks helping you get started, beginning by answering this question: Why should my business be on social media?
The short answer to this question is that over half of the world uses social media for an average of 2.5 hours each day!
Here’s the longer answer:
Reason #1: Connectivity and Reach
Social media platforms serve as virtual hubs where people from diverse backgrounds and locations converge. This presents an unparalleled opportunity for you to expand your reach far beyond what traditional methods allow. All of the social media platforms available to us today break down geographical barriers, allowing you to connect with potential customers and team members no matter where they are located.
Reason #2: Increased Brand Visibility
Establishing an online presence is crucial in today’s competitive market. Social media offers a dynamic space where you can showcase your business, brand personality, values, and products. By consistently sharing compelling content, you can reinforce your brand identity and become more memorable to your audience. Increased visibility on social media can translate into better recognition and trust among prospects.
Reason #3: Targeted Marketing
One of the unique advantages of social media is its ability to engage in targeted marketing. Platforms like Facebook enable you to tailor your content to specific demographics, ensuring that the messages you are sharing reach the most relevant audience (i.e. the people who will be most interested in you and your business). This precision allows you to create personalized campaigns that strongly resonate with potential customers, increasing the likelihood of conversion and sales.
With that in mind, we’re going to spend the coming weeks covering all the basic information you need to know to get your business on social media so you can experience firsthand the growth it can help you achieve.
Guidance for Growth
Do Some Follow-Up.
With the end of the month quickly approaching, now is the time to follow up with any prospects you haven’t connected with in a while. Get out your list of prospects that you spoke with at the beginning of the month and give them a quick call or send them a short email to check in and see how they are doing. Who knows? They may be ready to place an order before the month is over.
February Round Table: What’s the latest and greatest here at the home office? Hear directly from New Earth’s corporate team.
- February Round Table, Wednesday, February 7th at 12 pm Pacific. Join here!
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